Localization is the translation of content at the same time as adapting it to the culture of the target audience.
In summary, we focus on translating and transmitting the same original intention (sales, customer retention, commercial expansion, etc.). That is to say, the message is translated but the intention is localized. It makes sense, doesn’t it?
It is a more elaborate process since the research is not limited solely and exclusively to the terminological aspect. Thanks to the help of our marketing team, we can provide a perfect translation with a specific purpose; to recreate the effect of the source text for the target text’s audience, taking into account the differences between both markets.
Large companies such as Coca-Cola, Microsoft and McDonald’s were pioneers in localization, as they realized that translation without localization did not have the same effect.
Is it time for your company to truly connect with your customers, and speak to them in a context and culture they identify with?
Give your company the feel of the big brands and became the leading force in your sector.
Website localization not only implies the translation of the content of the file, but also the modification of the functionalities or page elements, taking into account the language and culture of the target country or region.
1. Cultural and Idiomatic Aspects
3. Deep Product Analysis
4. Linguistic and Sociocultural Aspects
Clear advice for choosing words, images and ideas can help tap into the culture and minds of potential consumers.
Send us your advertising campaign and the promotion you want to translate. We will happily advise you and offer various options to situate your message in other countries and territories.
We always guarantee the best result and complete satisfaction.
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